Let's write about something we know. If we don’t know, let's invite an expert who does!
Speak to our audience
We know your audience better than anyone else, so let's keep them in mind as we write our blog posts. We need to write about things they care about. Look at google Trends or Social Media to find topics to write about
We need good imagery
We need to include a few high-quality images. Images break up the text and make it more readable. Imagery also convey emotions or ideas that are hard to put into words.
Edit carefully before posting
Once we’re happy with the text, let's put it aside for a day or two, and then re-read it. We will probably find a few things that need to be added and a couple more that may need to be removed. Let's get other colleagues to take a look